The new look of Banana Republic AW 2014
Banana Republic hosted a glamorous event at the Ritz Carlton DIFC yesterday to showcase the new Holiday collection, The Holiday Campaign Showcases the Brand’s Evolution and Tells the Story of Exciting Things to Come. Recently, Banana Republic is revealing a new look, anchored in the fresh styling point of view of the brand’s new Creative Director and EVP of Design, Marissa Webb. Fall signals a significant shift across the entire brand, from the product and styling of the collection, to the debut of the global marketing campaign, “The New Look of Banana Republic', embracing a bold aesthetic that’s more relevant to the way customers live their lives. This is just the beginning of exciting things to come.”
Product stories told within the campaign are that of an effortless cool, blending easy-wearing pieces and textures. For her, materials of leather, chambray and cashmere are styled layered, abutting elegance with edge, while for him, we see varied textures and mixed proportions that push the style point of view. This youthful sense of hi-lo styling resonates throughout – offering the first true example of Webb’s creative influence.
This season Banana Republic’s capsule has you covered with the most covetable gift items for all the special people in your life. From dainty bracelets to statement necklaces, perfect stocking stuffers like scarves and candles to must-have wardrobe pieces like denim and relaxed, yet chic knits, there is plenty to choose from. Let Banana Republic help you come together with those you love to create lasting memories this Holiday season.
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